Innovation Ethos, LLC

Ecommerce Growth

We design and manufacture consumer products, and we run the storefronts, marketplaces, and ad channels that sell them. Consumer brands work with us when they need help with any aspect of their ecommerce growth.

Product Innovators

Who We Work With

Everyone we work with invents or creates unique products, which require thoughtful strategies to develop and market, as opposed to general-purpose agencies that simply try to apply a cookie-cutter approach. We primarily work with consumer product companies in sporting, outdoor, home, and personal care categories. We can help businesses starting at almost any stage, although we typically become involved at the point where a product is already proven and the constraint has shifted to scaling production, opening new sales channels, or driving profitable growth through marketing.

Product Design & Manufacturing

Our expertise spans electrical, software, and mechanical engineering, along with manufacturing, quality control, and operations. Driven by a thorough understanding of your marketing goals, we optimize your design and manufacturing to improve features, performance, and quality while reducing cost.

Ecommerce Sites

We build and maintain the online storefronts our clients rely on (Shopify, Amazon, Facebook/Instagram/TikTok Shops, etc.). When conversion is the problem, we comprehensively test and enhance layout, content, and product page structure rather than guessing what works.

Digital Marketing

We plan and manage paid and organic search across Google and marketplace ad platforms. We have extensive experience creating and running paid social ads to drive profitable sales growth. We also handle online shop setup, catalog syncing, and integration with common online sales channels.

Creative Content Production

We shoot most content that we use in house. We do professional product photography for listings and storefronts, lifestyle and model shoots, demonstration and explainer videos, and short-form video ads. Producing creative in house gives us complete control and efficiency to capture what is needed for the marketing strategy.

Analytics and Strategy

We actively monitor meaningful analytics and act on those valuable insights rather than simply cherry-picking vanity metrics to report. We develop business and marketing strategies with analytics in mind, so we can measure whether those decisions and assumptions were correct, and make proper strategy adjustments based on facts.

Founder Bio

Marcus Kramer

I'm an MIT engineer with over a dozen patents, and I spent the first 20 years of my career in engineering and business roles at tech companies including Hewlett Packard, Mitsubishi, and Cypress Semiconductor. I co-founded a wireless sensing company before founding Innovation Ethos to create consumer products. Our first launch was a patented physical therapy product that I invented, which we designed, manufactured, and now sell direct to consumers. I'm developing more products, and I also work with other consumer brands to help grow their ecommerce businesses. Since I've worked across engineering, manufacturing, and marketing, I can find the real constraint on a product's success regardless of where it occurs.

LinkedIn Profile

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